Embracing Late Nights for Halloween Fun
Chipotle is set to redefine Halloween celebrations this year, catering to the desires of Gen Z. With its annual Boorito Halloween event just around the corner, the Newport Beach, Calif.-based chain has a delightful surprise for its patrons.
Extending Operating Hours
In a break from tradition, Chipotle is extending its operating hours on October 31st, pushing them all the way until midnight—but only in select college towns. This bold move is in response to the changing demands of its young and vibrant customer base.
A Shift in Tradition
Traditionally, Chipotle has offered discounts to Halloween revelers who show up in costume. However, this year, there’s a significant shift in strategy. On Halloween night, Chipotle Rewards members can enjoy a mouthwatering $6 digital entree from 3 p.m. until closing time. (Don’t forget to use the promo code: BOORITO, and for the guac enthusiasts, it might still be extra.)
Adapting to the Gen Z Wave
Chipotle’s decision to adapt to the Gen Z crowd doesn’t stop at extended hours. Most of its restaurants usually close around 10 p.m. But this Halloween, 53 participating restaurants in college towns will go the extra mile and remain open until the witching hour.
Late-night dining is no longer a niche market; it’s a hot daypart in the fast-food industry. Chipotle’s peers, including Pizza Hut, Jack in the Box, and Wendy’s, have also been extending their hours, driven by the growing demand for late-night meals, often thanks to third-party delivery services.
Meeting Gen Z’s Desires
Chipotle’s strategy shift is in direct response to Gen Z’s dining preferences. Over the past two years, Chipotle has witnessed a significant 30% increase in transactions after 8 p.m. on Halloween. An impressive 81% of 18- to 26-year-olds have expressed their desire for Chipotle to stay open until midnight, making it clear that late-night dining is the way to go.
Check Out the Participating Restaurants
For those eager to join in on the late-night fun, you can find a list of the participating restaurants on Chipotle’s official website. These restaurants are among the chain’s highest-volume locations, and the number 53 coincidentally reflects the number of real, wholesome ingredients on Chipotle’s menu, highlighting their commitment to quality.
A Fiery Surprise
And to make this Halloween even more exciting, Chipotle is spicing up the promotion. The first 100 digital orders placed between 10 p.m. and midnight local time will receive an exclusive bottle of Tabasco Scorpion Sauce, a limited-edition sauce made with scorpion peppers. This fiery treat will make a one-night-only debut at Chipotle, adding an extra layer of excitement to the Halloween celebrations.
So, there you have it—Chipotle’s Halloween celebration with a twist. Embracing late nights, catering to Gen Z desires, and spicing it up with exclusive rewards, Chipotle is all set to make this Halloween one to remember. Don’t miss out on the fun, and be sure to grab your $6 digital entree on Halloween night!